Chief Marketing Officer (CMO)
About the Company
Respected company in the eLearning industry
Industry
E-Learning
Type
Privately Held
About the Role
The Company is seeking a Chief Marketing Officer (CMO) with a strong background in D2C growth for online training courses, eLearning, SaaS, and coaching services. The ideal candidate will have a proven track record in customer and client acquisition strategies that have led to significant growth, particularly through performance media, paid search, and direct response advertising. Expertise in the top of the online sales funnel, including the use of various marketing tactics such as email, video, and different forms of sales copy, is essential. The CMO will be responsible for leading a small, internal marketing and sales team, with a focus on brand awareness and directly sourced leads. A deep understanding of the customer journey and the ability to contribute to the transformation of operations, coaching, training, events, technology, data/analytics, sales, and customer service is also required. Candidates for the CMO position at the company should have a background that includes working in senior marketing roles at multiple companies, with a history of driving profitable sales growth. The role demands a hands-on leader who can inspire and motivate a team, and who is dedicated to the long-term success of the business. Experience in targeting individual entrepreneurs and small business owners, and a strong understanding of the sales process from initial contact to client satisfaction, are key. The successful candidate will be expected to make a major impact on the company's marketing and sales strategies, and to ensure that all activities are in line with the brand's values and compliant with industry standards.
Travel Percent
Less than 10%
Functions
...Job Description Job Description Job Description WOW 1 DAY PAINTING of Central Maryland is looking for professional drywall finisher/painters. You must have a reliable means of transportation and your own painting equipment. You must be able to individually...
...to learn what excites you about being a nurse. Whether youre looking to supplement your... ...Geriatric / Long-Term Care Certified Nursing Assistant (GERI CNA) for part-time or full-time Per... ...of per diem opportunities, local and travel contracts, or permanent and temp-to-perm...
Job Opportunity at KidStrong Puyallup At KidStrong, we help parents build stronger, smarter, more athletic kids. KidStrong is a milestone accelerator for kids walking through 11 years old. We help parents discover their child's superpowers and build future-ready kids...
...Job Title: Full Stack Web Engineer Location: Virginia, USA (On-site or Remote) Employment Type: Full-Time Compensation... ...experience in modern JavaScript frameworks and backend development Track record of longer tenures (no more than 3 companies...
...Job Description Overview: As a Store Manager at WSS, your Neighborhood Shoe Store, you will be responsible for creating an engaging and motivating environment by leveraging technology to enhance the customer experience and streamline operations. You will be the...