Job Description

Digital PR Manager (English-Speaking Markets) - Relocation to Barcelona

Join to apply for the Digital PR Manager (English-Speaking Markets) - Relocation to Barcelona role at Preply .

We are looking for an impact-driven Digital PR Manager to lead earned media efforts across English-speaking markets, with a focus on discoverability in the US, UK, and Canada. This role goes beyond traditional PR; youll drive Preplys visibility in search engines and LLMs by securing top-tier editorial coverage and high-authority backlinks. Youll partner with SEO, Reputation, Content, and Brand teams to craft compelling stories that position Preply as a category leader in language learning.

• Develop and lead the Digital PR strategy for US, UK, and CA, aligning efforts with performance and SEO goals.
• Launch and manage editorial, data-led, and product-driven campaigns that earn high-quality media coverage.
• Create compelling stories for tier 1 media, influencers, and language learning communities to boost authority and trust.
• Drive measurable impact through increased traffic, domain authority, and off-page SEO signals.
• Identify high-potential, SEO-rich topics and secure links from top-tier, .edu, niche, and regional outlets.
• Maintain strong relationships with journalists and deliver both proactive and reactive PR, including trend commentary.
• Collaborate across SEO, Paid, Brand, Product Marketing, and Corporate PR for aligned storytelling.
• Work with influencer partners and internal experts to tell authentic learner and tutor stories.
• Track KPIs, sentiment, coverage, and adapt strategies based on search trends, algorithm shifts, and LLM signals.

This position will require relocation to sunny Barcelona dont worry, weve got you covered! Relocation costs will be fully paid for by us.

What you need to succeed

• 6+ years of experience in Digital PR, SEO Outreach, or Performance PR with excellent command of English.
• Understanding of US/UK/CA press culture and news cycles. Strong media relationships & network is a nice-to-have.
• Solid understanding of how PR drives SEO, including link profiles, anchor text diversity, and content authority. Experience with LLMs and brand representation in generative AI environments is a strong plus.
• Ability to translate data, stories, and internal expertise into compelling media angles alongside strong pitching, story pivoting, and stakeholder management skills.
• Familiarity with tools like Ahrefs, SEMrush, Cision, Brandwatch, Muck Rack, or equivalent.
• Experience in-house or agency is fine, neither is preferable.
• A general curiosity around AI and some experience leveraging AI tools to improve productivity.

Why youll love it at Preply

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).
• Care to change the world we are passionate about our work and its impact to be life changing.
• We do it for learners learners are why we do what we do; we empower tutors to deliver an exceptional learning experience.
• Keep perfecting we focus on simplicity, smoothness, and enjoyment, continually improving every detail.
• Now is the time in a fast-paced world, it matters how quickly we act.
• Disciplined execution we set clear goals, focus on what matters, and utilize resources efficiently.
• Dive deep we investigate disparities between numbers and stories to guide decisions.
• Growth mindset we seek growth opportunities and learn from feedback.
• Raise the bar we continuously raise performance standards and build diverse, high-performing teams.
• Challenge, disagree and commit open, candid communication with full commitment to decisions.
• One Preply collaboration, inclusion, and team success over individual ambition.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are world-class.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Public Relations

Industries

• E-Learning Providers

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