Job Description

Job Description

Job Description

Role Overview

We are seeking an experienced Sales Director - Events & Catering to lead, rebuild, and scale revenue performance across a multi-venue hospitality portfolio anchored by a flagship destination venue. This is a senior, hands-on leadership role responsible for driving venue bookings, improving conversion and profitability, and creating a unified, accountable sales organization across all brands.

The Sales Director will lead a team of 8–9 sales and support professionals , implement structure and discipline across the sales function, and actively cross-sell the full venue portfolio to maximize total client value. This role requires strong operational rigor, visible onsite leadership, and the ability to drive results in a fast-paced, event-driven environment.

Key Responsibilities

• Own and deliver total revenue performance across all venues, with an immediate focus on increasing venue bookings, conversion rates, and profit per event (PPA).
• Lead, manage, and develop a consolidated sales organization of 8–9 direct reports across all sales and support functions.
• Design and execute a unified, company-wide sales strategy encompassing venue bookings, catering, private events, corporate accounts, partnerships, and repeat business.
• Drive cross-selling across all brands and venues, ensuring clients are introduced to and booked across the full portfolio.
• Establish and enforce sales KPIs, reporting cadence, forecasting discipline, and CRM hygiene.
• Run structured daily, weekly, and monthly sales rhythms including pipeline reviews, performance tracking, and training.
• Coach, mentor, and develop sales leaders and individual contributors using repeatable sales plays, templates, and client engagement standards.
• Maintain a visible onsite presence for key events, client meetings, venue walkthroughs, and sales-to-operations handoffs.
• Partner closely with operations, catering, marketing, and finance to optimize execution, margins, and guest experience.
• Address personnel and cultural challenges by resetting expectations, correcting underperformance, and rebuilding trust and accountability across teams.
• Ensure exclusive partnerships and contracted relationships are actively protected, leveraged, and executed.

Required Experience & Skills

• Proven Sales Director or Senior Catering Sales leadership experience within hospitality environments such as hotels, venue groups, country clubs, event-driven restaurants, or high-end catering operations.
• Demonstrated success leading multi-person sales teams (8–10 direct reports) and delivering predictable revenue results.
• Strong track record improving venue bookings, conversion rates, average event value, and margin performance.
• Hands-on, execution-oriented leader comfortable working evenings, weekends, and event nights as needed.
• Excellent people manager with the ability to coach, hold teams accountable, and manage difficult performance conversations.
• Strong CRM experience with a history of enforcing pipeline discipline, reporting accuracy, and forecasting.
• Clear, confident communicator with a business-minded approach to sales leadership.
• Ability to respect existing culture while making decisive changes when required.

Preferred Qualifications

• Existing network of corporate clients, planners, event partners, or hospitality decision-makers.
• Experience selling across multiple venues or brands within a single portfolio.
• Background in catering operations, event management, or hospitality finance is a plus.

Success Benchmarks

• First 30 Days: Complete team and pipeline assessment; implement weekly sales huddles, KPI dashboards, and standardized reporting.
• 90 Days: Measurable improvement in booking conversion, restored CRM compliance, strengthened top client relationships, and visible team accountability.
• 180 Days: Sustained lift in venue bookings, PPA, and monthly revenue; stabilized team structure; positive cultural and engagement indicators.

Compensation

Competitive and performance-driven compensation structure. Salary range approximately $120,000–$140,000 , inclusive of performance incentives, based on experience and demonstrated leadership capability.

Ideal Leadership Profile

This role is best suited for a decisive, resilient sales leader who teaches teams how to sell, leads from the front, and is comfortable rebuilding systems to drive results. The ideal candidate balances collaboration with operational partners while remaining uncompromising on accountability and execution.

A fast-growing Houston smoothie and wellness brand dedicated to quality, community, and fresh, wholesome beverage experiences.

Company Description

This organization operates a dynamic hospitality, catering, and events portfolio with a strong focus on execution, service quality, and scalable operations. With a workforce that supports high-volume events and day-to-day operations, the company values structure, accountability, and systems that enable teams to perform at their best. The environment is fast-paced and collaborative, offering the opportunity to make a meaningful impact by building reliable people and payroll systems that directly support growth, compliance, and exceptional guest experiences

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