Job Description

Title: Marketing and Communications Manager

Location: Richmond, VA

Compensation: $50,000 to $80,000 based on experience

Overview:

We're partnering with a purpose-driven wealth management firm that specializes in serving collegiate and professional athletes and coaches. With a focus on holistic financial education and personalized planning, the firm is looking to amplify its voice and expand its reach through strategic marketing and communication efforts.

They are seeking a Marketing and Communications Manager to lead all aspects of marketing, public relations, and social media. This role is ideal for someone who thrives at the intersection of sports, storytelling, and strategy.

Key Responsibilities:

• Develop and implement marketing strategies to build brand awareness and drive engagement
• Oversee public relations efforts and seek out media opportunities that elevate the firm's profile
• Manage all social media platforms with consistent and compelling content
• Collaborate with internal teams and external partners to execute integrated marketing campaigns
• Build relationships with athletes, coaches, and potential brand partners
• Track marketing performance metrics and adjust strategies for impact
• Lead content development with freelance contributors
• Manage outreach and follow-up with athlete prospects and potential brand ambassadors

Qualifications:

• Bachelor's degree or current enrollment in marketing, communications, or a related field
• Experience in social media strategy and digital communications
• Background in the sports or entertainment space is a strong advantage
• Excellent writing and editing skills across all formats
• Strong understanding of marketing campaign execution
• Proficient in all major social media platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok
• Familiar with tools like Google Analytics, Facebook Insights, and Twitter Analytics
• Comfortable using content management systems and editing tools for visual and video content
• Strong interpersonal and communication skills with PR or media outreach experience

Why It's a Great Opportunity:

• Mission-driven work supporting the financial wellness of athletes
• Ownership of the firm's marketing strategy and brand presence
• A chance to grow with a fast-moving and deeply passionate team
• Flexibility to lead creative initiatives in a highly entrepreneurial environment

Job Tags

Freelance,

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