Job Description
Your Impact The Marketing Communications Manager's mission is to develop and implement comprehensive promotional and communication strategies that enhance company and brand awareness, drive demand, and foster engagement. Additionally, the Marketing Communications Manager oversees processes, technology, and performance metrics to streamline and optimize marketing operations, ensuring efficient and effective execution of all marketing, promotional, and communication activities.
What You'll Be Doing: - Plan, oversee execution, and optimize promotional campaigns across various channels, including social media, search engines, websites, email, display, trade advertising, and content marketing. Ensure consistency in corporate (Nekoosa and M2S Group) brand voice and visuals across all channels.
- Oversee the creation of marketing materials, including website content, advertising copy, social media posts, email blasts, and newsletters. Ensure that content is consistent with the brand's messaging and tone.
- Manage and optimize the company's website, digital content, and campaigns using HubSpot CMS to capture leads, automate campaigns, and track sales opportunities.
- Track and analyze the performance of communication initiatives and campaigns. Regularly report key metrics, such as reach, engagement, and ROI to internal stakeholders.
- Develop and manage a communications/promotions calendar. Collaborate with other departments, such as product management, product marketing, sales, and product development to ensure alignment and support for communication initiatives.
- Oversee the execution of trade shows, webinars, and corporate events. Develop communication materials and promotional strategies for events.
- Manage and direct all relationships with professional agencies and corporate partnerships.
- Develop and manage the budget for marketing communication activities, ensure cost-effective resource use, and track spending.
- Coach and mentor team members, lead by example, and model behaviors that align with Nekoosa's core values of 'growth-focused, be authentic, win together.'
You'll Bring: - Bachelor's degree in communications, public relations, marketing, business, or a related field is required.
- 5-7 years of relevant experience in marketing communications or a related field.
- Excellent verbal and written communication skills, with the ability to craft compelling messages.
- Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics.
- Ability to manage multiple projects simultaneously, ensuring timely and within-budget delivery.
- Knowledge of HubSpot, AI, social media platforms, and other marketing tools.
- Previous experience managing a team of specialists and coordinators is preferred.
We Can Offer You: Benefits are the game changer! We value our employee's health and happiness by providing new hires benefit eligibility on the 1st of the month following date of hire. Our benefits may include:
- Competitive medical, dental, life, AD&D, and vision insurance plans.
- Generous annual time off allotment, including vacation (based on company service), parental leave, paid volunteer time, sick or emergency time, and 12 holidays.
- Tuition reimbursement (up to $5,250 per year), scholarships for dependents, monthly cell phone reimbursement, and annual steel toe and prescription safety glasses reimbursement.
- 401(k), Employee Assistance Program (available to employees and their families), annual bonus program, referral bonus program (up to $1,750), STD, LTD, and much more!
Who We Are: Nekoosa is the premier manufacturer of specialty print media, with a 60-year legacy of innovation. We offer an extensive portfolio of pressure sensitive films, waterproof synthetic paper, specialty print media, overlaminates, application tapes, and carbonless papers used to produce general-purpose signage; window, wall, and floor graphics; waterproof menus; cut lettering and decals; and multipart forms.
Nekoosa has 6 locations across the U.S. and a partner, Fourbases, in Aalter, Belgium. Our expertise spans coating, converting, and custom plastic extrusion capabilities. We have built an energized culture focused on growth, employee development and market leadership. Our success is rooted in our people, and we are committed to promoting work/life balance and integration by investing significantly in employee-friendly policies and practices. Whether you are looking to start, make a change, or advance your career, find your path at Nekoosa, and leave your mark on the world.
The Fine Print: A post-offer background check, and drug screen is required.
Nekoosa provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. If you need assistance or an accommodation due to a disability, you may contact human resources at hr@nekoosa.com.
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