Job Description
Join Our Team as a Marketing Manager!
At RiverWoods , we’re on the lookout for a passionate and experienced Marketing Manager to become a vital part of our dynamic Sales and Marketing team! In this exciting role, you will lead multi-channel content development, digital marketing strategies, and community engagement efforts across our family of lifecare retirement communities.
As our Marketing Manager, you’ll wear many hats—from content creator and campaign strategist to graphic designer and storyteller. Your efforts will support lead generation, internal communications, recruitment marketing, and brand awareness. We’re seeking a collaborative leader who can work seamlessly with cross-functional teams and external partners to deliver exceptional customer service.
Why Join Us?
We offer a range of fantastic benefits to support your well-being and career growth:
- Medical and Dental Insurance, effective within 30 days of starting employment
- 403(b) Retirement plan with a company match
- Generous Earned Time Off Policy
- 6 Paid Holidays and 4 Personal Days
- Wellness Programs
- Get paid daily with our partnership with DailyPay
- On-site fitness opportunities
- Employee meal program
- Education assistance
Your Responsibilities
Brand Marketing
- Lead the creation of innovative content across various platforms including websites, social media, and printed materials.
- Maintain a strategic calendar to support brand awareness and sales goals.
- Ensure consistency in brand voice and messaging across all channels.
- Stay updated on industry trends and best practices.
Digital Marketing + Lead Generation
- Strategize and optimize digital advertising in collaboration with agency partners.
- Utilize SEO strategies and analytics tools to monitor and improve campaign performance.
- Develop engaging email drip campaigns using automation.
Social Media Strategy
- Create compelling content that drives leads and grows our social media presence.
- Manage daily posting and engagement across various platforms.
- Tailor content to reach prospects, families, and community members.
- Develop creative campaigns that showcase life at RiverWoods.
Project Management
- Oversee multiple marketing projects from kickoff to completion.
- Create timelines, assign responsibilities, and ensure deliverables are met.
- Collaborate with various departments to align objectives.
- Track progress and communicate updates with stakeholders.
Graphic Design
- Create high-quality infographics and presentations using Adobe Creative Cloud.
- Ensure consistency with brand guidelines and publication standards.
- Design marketing materials such as brochures and event signage.
Event Marketing + Recruitment Support
- Plan and promote events for prospective residents and employees.
- Support recruitment marketing campaigns in collaboration with HR.
- Create engaging content for internal communication platforms.
Public Relations + Community Engagement
- Write and distribute press releases; build relationships with media contacts.
- Manage local sponsorships and partnerships aligned with community goals.
Multimedia
- Coordinate photo and video shoots, including storyboarding and location scouting.
- Maintain a cloud-based media library.
- Produce and promote our digital newsletter, Table Talk TV .
Other Responsibilities
- Engage with our communities to better understand our target audience.
- Participate in semi-annual marketing walk-throughs.
- A sense of humor is a must!
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- 5+ years of marketing experience, preferably in senior living or healthcare.
- Creativity in crafting compelling written and visual content.
- Fluency in social media strategy and tools; experienced content creators encouraged.
- Excellent organizational skills and attention to detail.
- Ability to work independently and meet deadlines.
- Experience with platforms like Google Analytics, Canva, and Adobe Creative.
- Strong collaboration skills and enthusiasm for engaging with others.
Work Schedule
Generally, Monday through Friday from 8:30 AM to 5:00 PM, with flexibility for special events that may occur in the evenings or on weekends.
At RiverWoods, we are committed to providing the highest level of service and care to our residents and team members. All employees are required to be fully vaccinated against COVID-19.
About RiverWoods
Northern New England’s Largest Family of CCRCs
Since 1994, we have been dedicated to making things better for our residents and team members. Our mission is to create community and provide peace of mind, ensuring that growing older enhances the opportunity for a productive and rewarding life.
If you’re looking for work that has meaning, purpose, and a future, then RiverWoods is the place for you!
Job Tags
Daily paid, Holiday work, Local area, Weekend work, Afternoon shift, Monday to Friday,