Senior Vice President of Marketing Job at Confidential, Miami, FL

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  • Confidential
  • Miami, FL

Job Description

Senior Vice President of Marketing

About the Company

Premier provider of experiential inventory & rewards technology

Industry
Information Technology and Services

Type
Privately Held

Founded
2021

Employees
11-50

Specialties

  • experiential
  • vip
  • events
  • technology
  • software
  • and saas

About the Role

The Company is in search of a Senior Vice President of Marketing to lead the strategic and data-driven marketing efforts for its next-generation B2B2C platform. The successful candidate will be responsible for crafting and executing integrated marketing strategies that drive both enterprise client partnerships and direct-to-consumer membership growth. This role demands a dynamic executive with a proven track record in scaling digital-first brands, particularly in the travel, loyalty, or lifestyle sectors. The SVP of Marketing will be at the forefront of the company's marketing initiatives, from consumer acquisition to brand positioning, and will play a pivotal role in the evolution of the marketing landscape, including the integration of AI and emerging technologies. Applicants must have a minimum of 7 years of marketing experience, with at least 5 years in digital-first travel, loyalty, or lifestyle marketing, and a strong background in growth and performance marketing. The role requires a leader with the ability to translate business objectives into marketing plans, manage data-driven strategies, and oversee all aspects of brand, content, and communications. The ideal candidate will have a deep understanding of multi-channel acquisition and retention, experience in building and leading high-performing marketing teams, and a strong proficiency in marketing analytics and CRM tools. Familiarity with crypto, blockchain, or digital payments ecosystems is a plus, as is Spanish language proficiency. The SVP of Marketing will be a key player in the company's mission to revolutionize the travel and rewards industry, and as such, must be entrepreneurial, resourceful, and comfortable in a fast-paced, innovative environment.

Travel Percent
Less than 10%

Functions

  • Marketing
Confidential

Job Tags

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