Job Description

Position Description and Overview:

The Marketing Content Manager will develop and execute content strategies that promote our photo booths, engage with potential customers, and enhance our online presence. The Marketing Content Manager has a strong understanding of digital marketing trends and is responsible for creating engaging content across various channels, including social media, blogs, email, and website content.

Key Responsibilities:

• Develop and implement a content marketing strategy to increase Apple Industries’ brand awareness and drive customer engagement.
• Ensure all content is on-brand, consistent in style and tone, and aligns with our business objectives.
• Create and manage a content calendar to ensure consistent publishing across all platforms (social media, blog, website, etc.).
• Write and edit blog posts, social media content, email newsletters, and other marketing materials that align with Apple Industries’ brand’s voice and tone to attract and retain customers.
• Develop and execute engaging B2B email marketing campaigns targeted at various sectors (theme parks, bars, FECs, etc.).
• Create in collaboration with the creative and sales teams compelling promotional content, such as landing pages, ads, brochures, persuasive and informative sales presentations, one-pagers, and case studies to help the sales team close deals with prospective clients.
• Optimize content for SEO to increase organic traffic and improve search rankings.
• Utilize email marketing best practices and analyze results to continuously improve campaigns.
• Analyze content performance and make data-driven recommendations for improvement.
• Stay up-to-date with industry trends, competitors, and customer preferences to ensure relevant content.
• Manage social media accounts, creating posts and responding to comments to engage with our online community.
• Coordinate influencer partnerships and user-generated content campaigns.
• Assist in the creation of case studies, testimonials, and client success stories to build credibility.

Minimum Work Experience / Knowledge:

• 5+ years of experience in content creation and marketing with a focus on email marketing, sales materials, and presentations, preferably in entertainment, retail, or events industry.
• Proven ability to create compelling written content for digital platforms.
• Strong understanding of SEO best practices and social media strategies.
• Strong understanding of B2B marketing strategy, lead generation, customer segmentation, and sales enablement.
• Excellent communication, writing, proofreading and editing skills with attention to detail.
• Must be able to write clear, persuasive, and targeted messaging for different B2B audiences.
• Deep understanding of email marketing best practices.
• Proficient in content management systems and email marketing platforms (e.g., Mailchimp).
• Proficient with Adobe Creative Suite for creating basic visual content to accompany email and sales materials.
• Experience with analytics tools (e.g., Google Analytics, social media insights) to measure content effectiveness.
• Ability to work both independently and as part of a collaborative team.
• Creative thinker with a passion for storytelling and delivering memorable brand experiences.

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