Job Description

About the Role

HumCap has partnered with New Western in their search for a Marketing Data Analyst to be the go-to expert for data and insights across their marketing team. In this role, you’ll transform raw numbers into clear, actionable recommendations that shape strategy and drive growth. You’ll partner with channel owners across paid media, web, email, and social to monitor performance, identify trends, and guide smarter decision-making.

About New Western

New Western has been named a Glassdoor Best Place to Work three years in a row (2023, 2024, 2025). We are a leading real estate investment marketplace specializing in sourcing distressed residential properties for investors. Operating in nearly 50 markets across 20 states, our innovative approach revitalizes neighborhoods, creates affordable housing options, and addresses the housing supply crisis. Join us to make a meaningful impact on the real estate market while contributing to a collaborative, mission-driven team.

What You’ll Do:

• Web & Conversion Analytics
• Monitor overall website traffic and user behavior.
• Identify top channels, referral sources, and conversion paths.
• Analyze top-converting pages and provide recommendations for optimization.

Paid Media

• Review campaign performance across Google, Meta, and other platforms.
• Compare spend vs. conversions to determine ROI.
• Surface insights on the best-performing campaigns and suggest budget reallocation.

Email, Push & SMS Marketing

• Track open rates, CTR, conversions, unsubscribe trends, and deliverability.
• Identify top-performing content and audience segments.
• Provide insights to improve deliverability and engagement.

Social Media & Content

• Monitor engagement metrics across social platforms.
• Identify content types and campaigns driving the most interaction and reach.
• Recommend adjustments for improved performance.

Testing & Optimization

• Analyze A/B and multivariate test results.
• Provide clear, data-driven recommendations on winning variants.
• Document learnings and create feedback loops for future campaigns.

Collaboration & Data Integration

• Collaborate with Business Intelligence team members (analysts, data scientists, data engineers) and other stakeholders to provide data-driven solutions.
• Work closely with BI to ensure data pipelines are accurate, scalable, and reliable.
• Conduct advanced data analysis using Snowflake and other data platforms to extract actionable insights from complex datasets.

Data & Reporting

• Build dashboards and reports to track key metrics.
• Use Excel/Google Sheets to create pivot tables and advanced analyses.
• Translate complex data into clear, actionable insights for marketing and leadership teams.

What You Bring to the Table:

• 2–4 years of experience in marketing analytics, digital marketing, or a similar role.
• Strong proficiency in Google Analytics, Meta Ads Manager, and other platform dashboards.
• Experience analyzing performance across web, paid media, email, and social channels.
• Advanced Excel/Google Sheets skills (pivot tables, formulas, data visualization).
• SQL and data visualization experience (ThoughtSpot, Tableau, Looker, etc.).
• Background in customer segmentation, cohort analysis, or statistical/predictive modeling.
• Solid understanding of marketing metrics (ROAS, CAC, LTV, CTR, conversion rates).
• Familiarity with data engineering concepts around pipelines, ELT, APIs, etc.
• Strong communication and presentation skills.

What Success Looks Like:

• Marketing campaigns become more efficient and targeted through your insights.
• The team has clear visibility into which channels and campaigns drive growth.
• Testing efforts lead to measurable lifts in conversion and engagement.
• You’re recognized as a trusted advisor to marketing leaders, consistently surfacing opportunities for optimization.

What We Offer:

• Competitive Salary
• Unlimited PTO
• Comprehensive Benefits including medical, dental, vision, and disability
• 401(k) with Employer Match
• The chance to work on strategic, visible projects with real impact
• A collaborative team that values innovation, ownership, and professional growth

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